Digital Sizzle:   How Long Does Breaking Digital News Persist?
(Limited Release)

Empirical data is employed to determine how fast digital information interest spikes and declines.

Data sets include banks, oil companies, and internet web browsers. Exclusive content is particularly useful to marketers and public relations experts.

Banks analyzed include Morgan Stanley, Goldman Sachs, American International Group (AIG), Lehman Brothers, and Bear Stearns.

Petroleum companies include British Petroleum (BP), Exxon, and Chevron.

To compare company results to news generated by digital products, data were compared to breaking internet browser news by analyzing FireFox, Google Chrome, Apple's Safari, and Microsoft's Internet Explorer (IE) news release data.

The report draws fundamental conclusions, grounded by data, regarding digital information dissemination and decay.

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